Pre-Launch Strategic Communication Plan
Building awareness and community before the first product drop.

I developed a 12-week communication plan focused on brand awareness, storytelling, and audience activation. This included defining target audiences, crafting key messages, sequencing weekly content, and structuring KPIs to guide the entire pre-launch campaign.

What I worked on
• Audience & messaging strategy
• Week-by-week social communication roadmap
• Influencer outreach plan
• Email sign-up strategy
• KPI framework for awareness & engagement

Role: Strategy · Messaging · Planning

To introduce Drop 001, I designed “The Identity Movement,” a social media campaign focused on identity, representation, and storytelling. The campaign aligned content across Instagram, TikTok, Pinterest, and the brand blog, using emotional narratives to build connection before the first product launch.

What I worked on

• Defined 4 content pillars: Behind the Brand, Faces of Bóra, Style & Identity, Community Voices
• Designed platform-specific strategies for TikTok, Instagram, and Pinterest
• Created UGC challenge #MyBoraStory to boost engagement
• Planned bilingual, inclusive content to reflect audience diversity
• Mapped engagement funnel: discovery → interaction → website visit → early supporters

Role: Campaign Strategy · Content Direction · Platform Planning

Social Media Campaign

Transforming a product drop into a movement

What I worked on

• Designed the creator program and monthly themes
• Built content requirements: 1 story, 4–6 photos, 3 short videos, 1 quote
• Developed photo guidelines (natural portraits, lifestyle, cultural, outdoor shots)
• Created video guidelines for 10–20 sec vertical content aligned with “Be Bold / Be Proud / Be You” messaging
• Integrated creators into January storytelling and March unboxing phases
• Ensured consistent brand visuals using custom templates

Faces of Bóra is a creator-focused storytelling initiative designed to highlight the real people who represent the brand’s message: Be Bold. Be Proud. Be You. Each month, selected individuals share authentic moments, cultural expressions, and personal narratives that reflect identity and courage. These stories fuel the emotional core of BÓRA’s pre-launch marketing and build community trust before Drop 001.

Role: Creative Direction · Program Design · Storytelling Strategy

Faces of BÓRA

Amplifying real stories of identity, culture, and self-expression.

Visual Identity & Template System

A cohesive visual system designed to support campaign storytelling and brand consistency.

What I worked on

• Defined the website color palette: soft gray-blue, gray-white, and black
• Established typography guidelines using Horizon for slogans and clean sans-serif fonts for digital content
• Designed quote templates and storytelling layouts for “Be Bold. Be Proud. Be You.”
• Created teaser templates and March launch visuals to support the campaign flow
• Built consistent story frames, product frames, and social media layouts
• Designed website hero banners and blog headers
• Ensured visual consistency across Instagram, TikTok, and the website
• Aligned everything with BÓRA’s identity: simple, bold, and expressive

Role: Brand Identity · Visual Design · Creative Systems

To support BÓRA’s pre-launch and social media campaigns, I developed a full visual identity system using a clean, modern aesthetic based on cool gray-blue tones, gray-white neutrals, and black typography. This identity defines how BÓRA appears across the website, Instagram, TikTok frames, and promotional content, ensuring the brand remains consistent, minimal, and identity-focused.

Turning identity-driven concepts into production-ready apparel.

What I worked on
• Defined print-safe color systems for all garments
• Standardized the Horizon typeface for slogans and logo text
• Designed consistent front logo placement using precise measurements
• Created spacing rules for “Be Bold. Be Proud. Be You.” back prints
• Specified print color (Cool Gray 1C) to replace pure white
• Designed tag placement guidelines ensuring logo visibility
• Ensured visual consistency across all three colorways (baby blue, light green, light brown)

Technical Specifications
• Front Logo:
– 3 in / 7.6 cm below collar
– Centered horizontally
– Horizon typeface

For Drop 001, I developed a detailed production specification system for all three BÓRA T-shirts. These specs standardize typography, spacing, alignment, color usage, and print guidelines to ensure consistency across all garments. The visual system supports the brand’s messaging: Be Bold. Be Proud. Be You., while maintaining professional print quality and scalability for manufacturing.

Back Print:
– 4 in / 10.2 cm below collar
– Letter Spacing: +25
– Word Spacing: 3 spaces between words
– Font: Horizon Bold

• Print Color:
– Hex: #F1F1F1 (Cool Gray 1 C)
– Pure white (#FFFFFF) not allowed for print consistency

• Tag & Branding:
– White tag with visible BÓRA logo
– Logo must not touch edges
– Consistent tag size across all garments

Role: Visual Design · Technical Specs · Brand Execution

Pre-Launch: Coordinating a full three-month rollout from storytelling to launch day.

To bring Drop 001 to life, I developed a structured three-month launch timeline covering storytelling, teaser campaigns, content creation, creator submissions, production, unboxing, and the product reveal. This timeline integrates the Content Plan, Faces of Bóra submissions, and all brand touchpoints into one cohesive flow.

What I worked on

• Built a 12-week launch schedule (Jan–Mar)
• Structured phases: Storytelling → Teasers → Reveal
• Aligned all content with brand identity pillars
• Synced creators’ content requirements with posting cycles
• Coordinated production deadlines with launch dates
• Managed weekly milestones and social media rollouts
• Ensured campaign flow stayed consistent and on brand

Key Milestones

• January: Storytelling month; Faces of Bóra content
• February: Teasers, BTS content, countdown strategy
• March: Drop 001 product reveal, unboxing, launch execution

Role: Project Management · Campaign Planning · Content Operations

Content Calendar & Creator Operations System

A structured workflow designed to keep storytelling, creators, and publishing aligned.

What I worked on

• Designed a full 12-week content calendar aligned with the campaign phases (Storytelling → Teasers → Product Reveal)

• Built a creator submission workflow: stories, photos, videos, and quotes

• Developed internal review and approval steps to keep content consistent

• Managed weekly posts using platform engagement insights

• Created platform-specific strategies:
  • Instagram: storytelling, Reels, portraits
  • TikTok: short narrative videos + UGC
  • Pinterest: Identity Collection product boards
  • Blog: monthly long-form stories

• Coordinated all assets using Asana boards and content templates

• Integrated analytics from Meta, TikTok, and Hostinger to refine weekly posting

• Ensured visual and messaging consistency across all content drops

Role: Content Operations · Digital Strategy · Creator Coordination

To support BÓRA’s January–March storytelling push, I built a detailed content-operations system that organized weekly publishing cycles, creator submissions, platform-specific posts, and internal approvals. This system ensured the campaign remained consistent, on-brand, and strategically sequenced across all channels: Instagram, TikTok, Pinterest, and the Bóra Journal.

Let's connect

I’m always open to creative collaborations, brand strategy work, product development projects, and design inquiries.

Whether you're looking to build a brand, design a product, or bring a visual idea to life, I’d love to hear from you.